Introduction
When it comes to content creation, society is submerged in the platform of the internet and finding what sparks the attention can sometimes be close to impossible. But fear not! Google Trends is the hidden gem that will give you the idea of what people are talking about and assist you in becoming an expert on something that can be trending.
What is Google Trends?
Google Trends can be considered as a powerful tool that would alphabetically reveal what is currently popular online. Basically, it is a feature by Google which enables a user to search trends of certain terms over a period of time. To bloggers, vloggers and anyone who is active on social media and loves sharing exciting things online, Google Trends is your companion.
Understanding the Basics
On the initial interface of Google Trends, you are provided with a line graph showing how the given search term is popular at a given period in time. On the y-axis we observe the search interest in relation to the highest value represented in the chart. It also indicated that a value of 100 matches the overall popularity and 50 halved it, meaning the term was not as popular.
Explore Trending Topics
Speaking of really nice touches, one of the features that one can find in Google Trends is the section called “Trending Searches”. It basically offers a look at what is trending in the market at the moment. This is your one-stop-shop for inspiration for your next piece of content. Is the target audience seeking the newest gadget or a pile of adorable cat videos, or a step-by-step guide for a new project? Well, let the reader explore and find out the answers to these questions on his own.
Seasonal Trends
When it comes to searching for something on the Internet, trends themselves have their own cycle, like seasonal clothing. That is why, for instance, if you type in the search engine some keywords like “summer recipes”, a sudden boost of search results is expected in June, whereas in case with keywords such as “holiday gift ideas” this interest is expected in December. Knowing these patterns can help you schedule your content in advance and grab the interest of readers at the right time.
Compare Search Terms
Are you interested in finding out which of the two terms is more frequently used pizza or burger? Google Trends also enables users to put two or more keywords in a row and analyze which one of them is more popular. When it comes to choosing the material for your blog this can assist you in selecting the relevant topics to discuss. Instantly, it feels like you are holding a popularity contest for your content ideas!
Location
It is important not to forget that not all trends are the same and this does not apply to everyone. Again there could be articles you find frequently shared in one region but rarely in another region of the globe. Google Trends at times provides facilities for narrowing down the search permanently, thus enabling one to compare the trend across various regions. This can be particularly handy if, for instance, you are making the content for a certain targeted demographic.
Real-Time Insights
Google Trends does not suggest what was popular a day before; it is all about the things that are currently trending. First, the tool is real-time meaning that you get updates regularly hence, being able to identify the current trends you can adopt to enhance your content strategy. This aspect can remain dynamic so that the content you develop will always be timely.
Conclusion
In content creation particularly, it is always important that one stays updated. It is here that Google Trends comes in as your ace card for finding out what the world is looking for and producing content for the same. Therefore, open the web, search for trends, take ideas and freely produce material that will resonate with your audience and become viral on the net. Happy trend hunting!
