In the wide field of marketing, new phenomenon such as ‘AI” and “Machine learning” rule the roost and don’t consider the terms as complicated as they seem because they are the real magicians behind the curtain.

What’s the buzz Around Artificial Intelligence & Machine Learning?

Let’s break it down. The term ‘AI’ is an abbreviation of Artificial Intelligence and this defines smart machines that can mimic people’s brain and can also be taught (though it cannot feel). And Machine Learning? Okay, that is the branch of AI that aims at equipping computers with the capability of learning from data and becoming better with time. Thus, how does the likes of tech superheroes relate to the marketing?

Targeting Bullseye: Personalized Marketing

Specifically, think about entering a store and having the goods on the shelves switch depending on your interests. That is the kind of magic that is being proposed by the AI, Machine learning to marketing. They go through hundreds of ‘likes’, ‘dislikes’ and behaviors to, with powerful algorithms, deliver what their audiences crave.

Suppose you are fond of wearing fluffy socks. AI and Machine Learning will remember this preference and, the next time you are online, then the application will recommend other styles of cozy socks. It is like they have a person customer know your style better than you do!

Predicting the Future: This kind of situation assessment follows anticipating trends where one tries to forecast the development of trends that may have a positive impact on the successful completion of the project.

It is widely wished that marketers could make forecasts in order to know what is going to be the next big trend. Well, AI and Machine Learning are the closest things to that magical crystal ball that one so often refers to. Using historical data and current statistics, they can guess what it is that people will want in the future.

For example, if all people start discussing rainbow-colored hats, AI and Machine Learning will CONTINUE and assist marketers in manufacturing new rainbow hats before people get bored with this item. It parallels being one on, the ball!

Chatting with Bots: AI CS

Are you aware of the website which while browsing suddenly a chat help box appears and greets you? Oh that is more than likely an A.I. powered chat bot. These are bots which incorporate Artificial Intelligence in their functioning to interpret the questions asked by the users and offer the required assistance. These are ‘working’ 24/7, never even need rest, and always waiting to help you.

In other words, the next time you ‘’talk’’ to your delivery service about the specifics of shipping or if you are in doubt about which product is most appropriate, you may well be speaking to a ‘robot’ proficient in the friendly art of persuasion!

Saving Time and Effort: Specified Operations

Marketing, as many other professions, heavily relies on biology’s repetitive activities, such as sending emails and data analysis. Thanks to the integration of AI and Machine Learning, marketers can relax and stop worrying. These technologies address these routine procedures that allow professionals to focus on the creative part of their work.

While it would take a human ages to go through piles of data, this is a piece of cake to an AI. This means that marketing people are relieved to go back to doing those exciting things like creating an awesome tagline or a sensational ad.

Relating the last Scene of the Magic Show

In the context of marketing, both of these concepts, that are AI and Machine Learning, are similar to the most popular wizards of a marketing world. They create individualistic enjoyments, foretell the future, converse with you like old pals, accomplish the tedious work so marketers can strut and fret. It is a lot of fun and deeply beneficial for everyone involved; it makes the marketing domain much more magical and effective.

Thus, every time you notice an incredibly coordinated appeal to your specific self or engage with a nice bot, you can bet that your AI and Machine Learning are casting their compelling charms, making marketing consistently smarter and fun!