In the ocean or rather the internet, where everyone sets up their websites as their online shops, two areas which are tremendously useful are User Interface (UI) and Search Engine Visibility (SEV). Then SEO can be viewed as the opposite side of social media but both of them combined will either contribute or hinder achievement on the Internet.

Understanding User Experience (UX)

They can define User Experience as the summative affect a person has about a given website.  It’s like going to a shop and as soon as you enter the shop you feel comfortable and you get what you want without straining. Likewise, the positive UX of a website guarantees that end-users can move around the site easily, locate whatever they are searching for in a blink of an eye and have a positive experience.

Think of a website that has a number of pages packed with texts, links and images, and a difficult to navigate system of subpages and full-sized pictures. Logically, users would leave frustrated and could do so in large numbers, thus, detrimentally affecting the website’s ability. This is where UX comes into question, because it involves ensuring that your visitors are having as smooth a time getting around your site as possible.

The Role of SEO

We can now discuss Search Engine Optimization or commonly referred to as SEO. Search Engine Optimization is like magic that will spell your site to make the search engines such as Google find it. Say a person is using search engines to look for certain strings, SEO is what defines whether the site will be on the first page or lost somewhere in the fifth one.

Search engine optimization or commonly known as SEO is a practice of making the website’s content, its layout, and even its HTML tags more attractive to the search engine. Titles, descriptions, keywords, and high quality of content make up some of the aspects of SEO. The objective is simply to ensure that your website appears higher in the search engine results and attract more organic traffic, that is the visitor traffic that does not include paid advertisements.

The Symbiotic Relationship

How does all this tie with UX and SEO? Okay, it is somewhat like having a team.

Content is King, User is Queen:

SEO is fond of relevant content with keywords.

UX makes certain that this content is relayed in language that is easily understood, pleasing to the eye, and where possible fun for the user.

Speed Matters:

SEO rewards fast-loading websites.

UX ensures that the website is optimized for speed, keeping visitors happy and engaged.

Mobile Optimization:

SEO favors mobile-friendly sites.

Responsive design is the subdiscipline of UX that guarantees the website’s optimal appearance and operation on all available devices.

Navigation Harmony:

SEO appreciates well-structured websites.

It contributes to improving usability, towards both users and a search engine, while the navigation itself is clear and sensible.

Reducing Bounce Rates:

SEO deems high bounce rates and users’ early exit in their lists of features they do not like.

UX aims at ensuring that the visitor does not leave the site before getting all the information they need and navigate the site with ease.

In other words, high levels of UX always translate to a higher user interaction and this is observed by the search engines. Engaging customers’ content, time spent on your site, sharing and recommending the content to their friends are good signals in the eyes of the search engines. As a result, your website is provided with higher ranking, therefore, even more exposure and more hits.

Wrapping It Up

Some may think that User Experience and SEO are two different things because in fact, they have different aims, but in fact, they work on creating a better online presence of a web site. Thus, by studying and applying the principles of both disciplines, you achieve total global harmony in the presence, where users find their visit pleasant, and search engines raise your positions. Hence, let your website grow by allowing the relationship between the User Experience and SEO to coexist.

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