With the increasing influence and the much needed brand awareness in the current society, developing an independent brand is crucial. That means personal branding applies to everyone, from freelance writer to an entrepreneur, or the average Joe looking to be outstanding in his field. Based on personal experience, nothing could be better suited to launching a new personal brand than the versatile WordPress.

What is Personal Branding?

Identified output is closely related to self demonstration of what kind of person you are and a strong incentive for you. It is about promoting employment history or skills set, marketing one’s self, setting personal brand that would be appealing to the target market. Therefore, people’s personal brand is their Internet persona – who they are in the eyes of others.

Why WordPress?

WordPress is an acclaimed flexible content management system that helps to build and manage your website with little if any professional knowledge. Here’s how you can leverage WordPress for personal branding:Here’s how you can leverage WordPress for personal branding:

Choose a Domain Name

Your domain name is your online address where people can find your website. This individual will click in to get the impression that you are online. Ideally each domain name should bear the name or the brand by which it is connected. They should be easy to memorize, short, as well as relevant to your practice area.

Customize Your Website

It has plenty of topics and choices in the customisations in WordPress. Select the clear-looking theme that corresponds to your individual brand and appears professional. Choose the color scheme, fonts, & layout that you like and that suits your personality so that your BB looks good.

Make an about me page

In the “About Me” section, one has a chance to provide information about herself/himself, special abilities, and important personal principles. Be authentic and personable. Give people a chance to know who is behind the brand, who is standing behind the company and what for. Adorn your poster with an expert photograph to make it unique.

Showcase Your Portfolio

Still, people should be given a specific section for their portfolio, no matter whether they are photographers, writers, designers, etc. When showing your projects, apply the options for the portfolio provided by WordPress or download specific plugins such as Envira Gallery or Portfolio Post Type.

Start Blogging

Personal branding is not complete without the help of blogging. Publish your findings, opinions, and observations based on the existing problems in your sphere of activity. Contribute frequently to the blog to maintain a certain level of relevance in the said industry. One more advantage of WordPress is that one does not need to have special knowledge or skills to build sites and bloggings as there is a built-in editor.

Integrate Social Media

Connect your WordPress site with the social media accounts you use. This also aids in extending promotion across different platforms as well as providing a chance to the visitors to engage with you on a different platform. Consider linking your social media accounts, especially the newest posts or tweets, on the site as social media widgets/plugins.

Optimize for SEO

To facilitate the accessibility of your site by others, you need to apply SEO. Optimize the keywords used in the content, metadata section and alt text used on the images. Make use of an SEO plugin that can help you with the optimization such as the Yoast SEO plugin.

Collect Testimonials

Ask the clients or collaborators who were satisfied with your work to drop testimonials/feedback on your website. Positive feedback gives credibility to the holder of the brand and creates trust with the prospective clients or employers.

Conclusion

Customizing a personal brand with WordPress seems to be one of the most empowering things to do. However, WordPress is rather uncomplicated to work with and install since there are such a vast number of modifications that it is possible to make even if the user does not possess above-average skills in dealing with websites. Thus, go and begin this great process, show yourself, and be remarkable in the constructed online image.